Welcome to Joseph Van Geffen's Portfolio & Journal


Google’s Govern Risk Compliance

Posted on April 26th, by Joseph Van Geffen in Design, Development, Portfolio, Websites. Comments Off on Google’s Govern Risk Compliance

I was hired by Reciprocity Labs Inc. to create the initial designs and front-end for Google’s GRC* application. Once complete, the application will be an open-source offering to help global business. The development team was given permission to work outside of Google’s Kennedy style, allowing us to create a new and unique platform, but with consistently styled widgets. While the initial push didn’t incorporate how items would be viewed on non-desktop devices, I monitored and managed those elements requiring responsive design.

*GRC is the umbrella term covering an organization’s approach across these three areas. Being closely related concerns, governance, risk and compliance activities are increasingly being integrated and aligned to some extent in order to avoid conflicts, wasteful overlaps and gaps. While interpreted differently in various organizations, GRC typically encompasses activities such as corporate governance, enterprise risk management (ERM) and corporate … Read More »

Sephora : Beauty Roulette

Posted on January 23rd, by Joseph Van Geffen in Design, Development, Portfolio, Websites. Comments Off on Sephora : Beauty Roulette

An interactive roulette wheel for Sephora’s Holiday Promotion; the most successful projects are fun to play with when all the work is done!

Tattoo designs

Posted on February 11th, by Joseph Van Geffen in Design, Journal, Logos. Comments Off on Tattoo designs

Well, they say you should never get a tattoo of a person’s name. These wise empty canvas philosophers can go to hell! On the 3rd week anniversary of my daughter’s birth I got “Lila” tattoo’d on my forearm!

Obviously, I had to design it myself. It also had to match the only other tattoo I have on my other forearm.

The other tattoo is for a design shop I opened in the mid 90s. The amount of work from the word-of-mouth advertising I was getting was threatening to drown me. So I teamed up with John Hills, hired two designers, and got everyone to work. We set up agreements with multiple Advertising Agencies to do their web work. Outside that, we got a lot of interesting kiosk/touchscreen work. The tattoo is our design shop’s logo. The shop was called Element 23 since … Read More »

Core Communications [CoreTel] Website

Posted on September 27th, by Joseph Van Geffen in Design, Websites. Comments Off on Core Communications [CoreTel] Website

CLEC company based in Annapolis, MD had me create their VoIP branding website.


Tifficult Logo

Posted on September 27th, by Joseph Van Geffen in Design, Journal, Logos. Comments Off on Tifficult Logo

Are things somewhat too Tifficult? Then check out this logo I created for a friend’s birthday. She is well known to hate the spelling of her abrievated name. In other words “Tiff” is not allowed, so this enjoys the small visual pun of one red f!

Happy Birthday Tif!

‘Geffen’ Business Cards

Posted on September 27th, by Joseph Van Geffen in Business Cards, Design, Portfolio. Comments Off on ‘Geffen’ Business Cards

And they look GORGEOUS. Using a printing press may be expensive but it really pays off. Check ’em out!

2 years of Aranji

Posted on December 4th, by Joseph Van Geffen in Design. Comments Off on 2 years of Aranji

It is rare that someone comes to you and asks you to do something without any rules. Aranji came to me through a random friend and asked me to do promotional art for their events. They basically said “Make it cool, have fun, come to the party!”.

For two years I got to make flyers with no real art direction boundries. They didn’t want a “club” look and wanted a more grassroots art playful style. I believe we achieved it.

In a way, this was my first real professional design job. I had been employed as a programmer and interactive designer already but I had not really received validation as an artist in my professional career (regardless of boundless self confidence ala SCAD). I would like to thank Aranji for that! Thanks!