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Sephora : Beauty Roulette


Posted on January 23rd, by Joseph Van Geffen in Design, Development, Portfolio, Websites. Comments Off on Sephora : Beauty Roulette

Spin to Win

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For the last three holiday seasons, I have worked with Sephora to create web-site promotional campaigns. Leveraging their Facebook page, internal network (Employee Appreciation), and general site traffic we have created a smashing hit! These promotions are a huge success and generate tremendous attention.

NEW PRIZES EVERY WEEK

The wheel would update corresponding to a real inventory.

Out of all of the promotions created, The Beauty Roulette was the most interesting. Users could actually spin a roulette wheel to receive a prize (and come back daily to try again for the big one). The wheel would animate, spin faster on click, and settle on one of five prizes. This was all done through jQuery/AJAX for the front-end, PHP for the back-end (security and email validation), and MySQL for prize tracking. Sephora specified percentages chances for each spin and we awarded prizes against a real inventory.

The sites worked on all browsers and mobile devices. One of the requirements was compatibility with old Internet Explorers, which presented many challenges requiring difficult work-arounds. The end result was a hugely successful and lucrative promotion that will be returning next year!

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MySQL
PHP
HTML (HAML/SASS)
AJAX (JQUERY)

MANAGEMENT TOOLS
Pivotal

CREATIVE TOOLS
Adobe Creative Suite (PSD/AI)

ANALYTIC TOOLS
Google Analytics
Chartbeat

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VIEW DEMO SITE
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